Social Media for Entrepreneurs

August 25, 2011
http://tuoutreach.com/author/clayhickson/

Clay

Over the past few years, social media seems to have become an essential part in our lives.   Networking sites have changed the way we interact with the world.  While many sites were created mainly for personal uses, it did not take long for companies to discover the potential for business growth.

Amongst those who have benefited greatly from social media are entrepreneurs and small business owners.  Why?  Because of extensive reach and relatively low cost.   After all, sites like YouTube, Facebook, Twitter and LinkedIn offer access to 1 billion users combined at minimal costs.  And while big corporations have the means to invest in large marketing campaigns to gain recognition, small businesses and start-ups must focus limited funds on more affordable resources.

Social media has become a key marketing tool allowing for more honed targeting of specific new markets.  It can help build awareness and exposure relatively rapidly both locally and internationally.

Lisa Drouillard, owner of My Hopeful Journey, a web-based application for managing infertility treatment programs, says, “Social media has been my primary method of connecting to both my customers and other stakeholders in the infertility community.  I have connected much more easily through social media than by making a cold call.”  Regarding the impact it has had, she says, “Without social media, launching My Hopeful Journey would have been nearly impossible.”

Mark McTamney, owner of BuffTees.com, a small graphic T-shirt company, adds that social media not only has made the process of attracting customers much more organic but also has facilitated customer interaction with the company, allowing him to be more responsive to customers’ needs.


Despite these benefits, many businesses do not explore social media’s full potential because of how time consuming it can be.  It takes time to create a plan that will be effective, and that will offer results over a short period.  People often mistakenly believe that their initiatives will pay off almost immediately while spending a limited amount of time online.  Nowadays, many companies are creating positions in social media marketing because of the important role it plays in gaining exposure and communicating with customers.

While many start-ups and small business owners cannot afford to hire additional employees, having someone dedicated to managing social media efforts could pay off in the long-term.  Both McTamney and Druillard agree that while they do not spend huge amounts of time online, they try to make the most out of their time networking.  “Social media is what I enjoy the most about my business” McTamney says.  “Interacting with my customers is the best part and it is probably the one thing I’d like to continue doing myself.”

Having a business page or blog does not guarantee success.  Like everything else, it takes time, effort, and planning to see results. As Druillard says, “You can’t just put up a Facebook page and expect people to find you”.


Baltimore “Thinks Big”

June 6, 2011

Clay

Baltimore’s time to think big has arrived! TowsonGlobal and Baltimore area innovators are organizing the first annual Think Big Baltimore, an educational forum where entrepreneurs and investors get together to discuss ideas and opportunities for growth.

This day-long event, hosted at Towson University, will feature expert panel discussions, keynote speakers, and in-depth educational sessions.  Attendees also will have the opportunity to generate new connections, catch up with other entrepreneurs, and share ideas over cocktails and appetizers in a powerful networking session the evening before. Finally, guests will participate in CrowdPitch, an event where selected pitching companies will present in front of a panel of experts and an audience.  Audience attendees will receive $100 of fun money which they can “invest” in their favorite pitching company.   The winner will be selected based on who receives the most “money”.

Events like Think Big Baltimore keep entrepreneurial spirit alive, create more jobs, generate opportunities for start-ups and small businesses, encourage innovation, and promote competition—all necessary for the Greater Baltimore area’s growth and success. Do not miss out on the opportunity to receive valuable advice from experts, or network with peers and investors.  Regardless of the stage a business is in, whether it is just an idea or a reality, Think Big Baltimore will be place to be!

The event will start with a networking reception on Tuesday, July 12th at 6:00 pm, followed by a day-long conference on July 13th, 2011, at Towson University. Use TowsonGlobal’s code 07132011 when you register, to get a special discount.  For more information, please visit http://www.thinkbigbaltimore.com/


Getting it Right: How to Write a Winning Executive Summary

February 9, 2011

Clay

Research shows it only takes about 17 seconds to make a lasting impression. When you first meet someone, you only get a few glimpses of their personality, but it is enough to make you either want to learn more or to make you lose interest.

The Executive Summary works in a similar way.  It is the very first impression you give to a potential investor and the most important part of a business plan. So, how do you write a winning executive summary?

The main purpose of an executive summary is to explain your business in a clear and concise way.   Investors, CEOs, and lenders are busy and the executive summary may be the only thing they will ever read.  Tell the reader where your company is and where it’s headed, but most of all, show why you think your business will succeed.  Do not explain your entire plan, but highlight the key points.  Providing meaningless details is a mistake that small businesses often make.  Also, clear your vocabulary of superlatives and clichés; avoid using terms like “the best,” “groundbreaking,” “cutting-edge,” and “world class.”  Investors see these words too often; they hold no value and might make your project’s weaknesses much more evident. Be straightforward.

Photo credit: SXC, Brian Griesbaum

To make a powerful argument, you have to structure the summary in an organized way. A successful executive summary should have the following key elements:

  • a description of your company, including your products and/or services
  • your mission statement
  • your business’s management/the team
  • the market and your customer
  • marketing and sales plans
  • your competition
  • your business’s operations
  • financial projections and plans

To write the executive summary for your business plan, start by following the list above and writing one to three sentences about each topic.

Trying to describe your entire business in only a few pages isn’t easy, but if you wait until you have finished the business plan, the executive summary will practically write itself. Once you’re done, ask a friend or someone else to review it.  If they seem bored, or have no idea of what your business is about, then it will probably have the same effect on investors.

To view executive summary templates, and for additional information, visit TowsonGlobal’s Entrepreneurs Portal.


VIDEO: Towson Global Helps Entrepreneurs Bring Dreams to Reality

February 2, 2011

Clay

TowsonGlobal-Business Incubator was featured earlier this week in a news segment on WJZ. The segment emphasized that despite the tough economic climate for starting a business, Towson University’s incubator makes it easier for entrepreneurs to gain access to the resources needed. The new Business Plan Competition was highlighted as was new member, Keffa Coffee. If you are interested in participating in the Business Plan Competition, don’t forget that Executive Summaries are due on February 7th.


Should a Small Business Go Global?

August 31, 2010

Clay

I frequently hear people say that small companies, especially entrepreneurial ventures, should not be thinking about the global market place.  After all, they’re just a local company and need to be focusing on the home market, right?

Well, maybe, but in this age of globalization not considering the opportunities of international business could very well mean the difference between growth and stagnation.

Almost half of US businesses are predicted be involved in international trade by the year 2020, and US Department of Commerce data indicates that large companies currently sell only about 4% of US exports.  That means that 96% of exports are sold by smaller companies!

International business can be an important strategic option for small businesses.  It can open many new doors for success, but the key is determining why you want to get involved in international business.

Do you want to go global to:

  • Expand customer networks?
  • Gain exposure to new ideas and technology?
  • Find new ideas for global sourcing?
  • Or, just because everyone else is doing it?

A company’s motivation for pursuing international business can be very telling and help determine the likelihood of success.  Programs that are most likely to succeed are those that are planned for the long-term, and include market research, international relationships, and logistics arrangements.

International business can contribute to long-term growth of a small business, and also can enhance competitiveness.  By buying and selling internationally, a company can gain insights on customer requirements, competitor activity, and different ways of doing business.   Companies also may acquire new technologies, ideas, and partnerships from the process.

Once a company decides to go global, commitment from the management team is the number one determining factor of success. Management can show their commitment to an international program by setting aside funding, allotting time to manage the program, and assigning personnel to perform its tasks.

Taking advantage of international opportunities now is easier then it’s ever been.  The Internet and other modern communications technologies make the buying and selling of all types of products, services, inputs, and components a viable option for many businesses of all sizes, almost anywhere in the world.

For information on how TowsonGlobal can help your business take advantage of international opportunities, check out www.towsonglobal.com.

Photo Credit: Barun Patro


CrowdPitch: A Great Way to Support Startup Companies

July 6, 2010

Clay

On June 16, 2010, TowsonGlobal collaborated with Funding Universe to bring CrowdPitch to Towson University. The event gathered more than 70 entrepreneurs and investors in an entertaining and dynamic setting, where selected companies were given four minutes to pitch their ideas to a panel of experts and a live audience.  A brief, three-minute Q&A session followed the presentation, in which the entrepreneurs were able give more in-depth information about their business plans. Audience members also received $100 in “fun money,” which they could use to “invest” in the company of their choice at the end of the program.

As many as 55 companies applied to participate in the free event, but only five were selected to present:  ArtiNNet Corp., MYiLIVE. Port Networks, Tots2Tweens, and WinTheTrophy.  The winner was selected based on the number of votes received from the audience and the panel of judges:  Dave Troy, Baltimore Angels; Rick Faint, Evergreen Capital; Laura Gamble, Skipjack Partners; and  Adam Suri, Maryland State Department of Economic Development.

The Pitchers

The “pitchers” were ArtiNNet with VoicePass, mobile software that uses voice recognition security; MYiLIVE, a personalized boutique shopping website; Port Networks, smart WiFi technology; Tots2Tweens, a web directory for parents; and WinTheTrophy, a legal sports betting and social gaming site.  All presenters were well prepared, eloquent and very passionate about their ideas and most received positive feedback from the panel.  In the end, ArtiNNet won and received $8800 worth of prizes, including accounting/financial services, startup support counseling, Amazon web services, and will be profiled in FundingUniverse’s newsletter that is distributed to 120,000 subscribers.

TowsonGlobal Involvement

 

TowsonGlobal’s staff also participated in the event and got the opportunity to interact with all attendees. “ This is the first time I have been to an event like this.  I was excited to be a part of it.  Now I understand how hard it is to find investors and get a business going!” says intern Lissell Paredes.  Intern Aaron Robinson adds “It was very informative; I didn’t know events like these existed and I’m glad I got to experience it.”

“Overall, CrowdPitch was a learning experience for everyone present, a convenient way to get advice from experts, and a great opportunity to build connections,” says TowsonGlobal Director Clay Hickson.

To see if a CrowdPitch event is coming to a city near you, click here!

CrowdPitch at Towson University


TowsonGlobal…in Residence

June 9, 2010

Clay

Neighborhoods, ideally, are social communities with considerable face-to-face interaction among residents. Neighbors often act as a resource or offer support when it’s needed the most.  What about in the business world?  It’d be nice to be able to walk next door and find invaluable resources at your disposal, especially for the small business owner looking to expand in this tough market.

Many business incubators provide a whole host of services for start-up ventures such as facilities, workshops, counseling, networking and organizational support, but there is more. TowsonGlobal, Towson University’s International Incubator, goes even further by providing both Resident and Associate member companies access to a variety of in-residence experts that provide creative, inexpensive, and effective counsel necessary to succeed.

Among the good neighbors “residing” at TowsonGlobal are:

CFO-in-Residence
Carol L. Coughlin
CEO/Founder, BottomLine Growth Strategies, Inc.
Attorney-in-Residence
Steven Tiller
Attorney at Law, Whiteford, Taylor, Preston, LLP
Entrepreneur-in-Residence
J. Gary McDaniel
President & Board Member (former), TerraWatt Power, LLC
VP Sales-in-Residence
Scott B. Turnbaugh
President/Founder, Eagles View Consulting LLC
  • The CFO-in-Residence advises on financial and accounting questions, and assists with many strategic business issues.
  • The Attorney-in-Residence counsels on a broad range of legal topics from contractual issues to intellectual property rights protection.
  • The Entrepreneur-in-Residence assists with a variety of strategic issues, including business plan fine-tuning or strategies and contacts for those seeking investment funding.
  • The VP Sales-in-Residence helps in navigating sales challenges, ranging from exploring new sales opportunities to building and managing a sales team.

Tapping into the one-on-one support such specialists as these who have years of experience in numerous fields and industries can make a tremendous difference!

To find out how you can become a member of the TowsonGlobal neighborhood, check out www.towsonglobal.com.


Is Maryland the tax hell that many in business portray?

May 6, 2010

Dr. Daraius Irani

It is often said that first impressions last for a lifetime.  In the past, many believed that Maryland had the motto “If you can dream it, we can tax it” as its tax policy while also being surrounded by states that had the perception of lower taxes and perhaps a more business-friendly climate.  Unfortunately many individuals believe that Maryland still abides by this motto.  This may actually be more perception than reality.

Admittedly, recent actions by Maryland’s government have done little to dispel the notion that Maryland is a high-tax state with the increase in sales tax and the millionaire’s income tax rate as well as the proposed tax on computer services.  This even crossed political lines with the so-called flush tax enacted by Maryland’s former Republican governor.

While many pundits recommend lower taxes to state policy makers, many feel this is a far too simplistic approach.  According to the Tax Foundation, an ideal tax policy should yield a tax system that is simple, transparent, stable, neutral to business activity and pro-growth.  In this tax system, tax payers would ultimately base their decisions on the economic merits of their transactions and not on the tax implications.

Many institutes publish lists and articles that rank states according to their tax climate, effective tax rates and the burden of government as a means to gauge a state’s tax system and business climate.  Such studies often show conflicting statistics because they rarely compare “apples to apples”.

  • According to the Tax Foundation’s “2010 State Business Tax Climate,” Maryland ranks 45th worst in the nation in terms of its business tax climate, as compared to 25th in fiscal year 2006.
  • However, in a 2010 Ernst and Young report “Total State and Local Business Taxes,” Maryland was ranked 11th in the nation when considering the total effective business tax rate.
  • Moreover, over the period 2005 to 2009, only 17.5 percent of the change in taxes was borne by businesses in Maryland as compared to a national average of 46.7 percent.  In fact, in only one other state was this share lower.

As you can see, measurements and analyses are not without their own shortcomings and detractors.  Some food for thought,

  1. These analyses do not account for the possibility that high taxes may also result in high levels of public services. For instance, there is a high degree of correlation with Maryland’s number one public school ranking in the US with its purportedly high tax rate.
  2. Many other states rely on fees rather than taxes. For example, while South Carolina is a fairly low income tax state, it relies heavily on user fees to finance the state expenditures.

While all of these indices and measurements provide valuable information, they still do not provide the answer to the question of whether Maryland is a high tax state.  To determine the answer, perhaps the more fundamental question of whether the current tax policy in Maryland meets the standard of an ideal tax system should be examined.

So, while this blog did not answer the question of whether Maryland is a high tax state or not, it did illustrate one fact: that the analysis of state tax policy should not be based upon changing the relative rankings, but supporting a tax policy that favors no one, is easy to understand and encourages business to grow and engage in transactions for their economic merits and not their tax implications.


Turning Gloom into Bloom

April 20, 2010

Clay

In these tough economic times, everyone is feeling it.  Some families are watching their budgets, eating dinner at home more, and maybe not getting that new iPad they wanted.  Individuals are not the only ones feeling the pressure, so are businesses.  While big companies may be having cutbacks and layoffs, small businesses also are struggling.  Along with everything else, marketing budgets are tight, so companies are forced to be creative.

One company that is working to turn a challenging situation into an opportunity is Transcending Cosmetics, a TowsonGlobal incubator member company,  through the launch of its new marketing campaign “Turning Gloom into Bloom.” The initiative strives to use every opportunity to stretch marketing dollars and incorporate a variety of tools to help build awareness of the company’s revolutionary all-in-one foundation/concealer Natural Cover and the services of Linda Seidel—Pioneer, Makeup Artist, Author, Educator and Aesthetic Rehabilitation Specialist.

The campaign includes:

  • Partnerships with health professionals and special interest groups like Vascular Birthmarks Foundation
  • Radio talk show appearances such as “Woman Talk Live” and “Your Prescription for Health”, both on WCBM
  • Presentations to groups such as the Lupus Foundation Mid-Atlantic
  • Exploration of new media tools by engaging a consultant to help set up an easy-to-manage social media initiative that will include a corporate Facebook profile
  • Limited targeted advertisements such as in the program book of St. Joseph Medical Center’s gala event A Night with the Stars where Linda also did makeovers on cancer survivors

The campaign is also geared to giving back to customers and the community.  Transcending wants every man, woman and child to have an opportunity to feel confident about the way they look, so they are donating consultations, gift certificates, and time.  The company looks for a variety of avenues through which to share information on how to accentuate one’s best features, and how to deal with some of the common complaints that people have, such as dark under-eye circles, uneven skin tone, and rosacea.

Even in these rough times, companies can prevail and turn a very gloomy situation into a blooming success.

Read more about Transcending Cosmetics and the “Turning Gloom into Bloom” marketing campaign here.


My First Business

January 13, 2010

Clay

I started my first business when I was in fourth grade, but having grown up on a ranch in Texas, many of the usual ways a kid earns money weren’t really available to me.  I couldn’t have a lemonade stand or a paper route or mow the neighbors’ lawns.  What were my options?  I had to work with what was available if I wanted to earn a few extra dollars.  Well, along with the beef cattle, we also had a flock of chickens.  I’d been taking care of them since as long as I could remember, so I thought maybe I could sell eggs in town.

After talking it over with my parents, they agreed to support my entrepreneurial initiative.  Someone nearby was selling some of their older hens, and with some of my own money and an “investment” from my parents, I bought 20 of them.  We set up a separate chicken coop with nests in a part of one of the barns and fenced in an adjoining new chicken yard.  I went to town to find customers for my farm-fresh, free-range eggs and was able to get several people to sign up, including my school bus driver.

left to right: Aaron and Clay Hickson

Every evening I gathered the eggs, cleaned them, and stored them in cartons in an old refrigerator that gave me an electrical zap every time I touched the handle.  Each Saturday I’d load the eggs into the car, and one of my parents would take me on my delivery route in town. [Eventually, I would drive myself since the country lane into town was not paved, and no driver’s license was required for that.]

Naturally, those tired old hens didn’t produce for long, so I had to invest in some younger pullets in order to keep my supply coming.  While replenishing my “producers” was an occasional expense, I really didn’t have too many other expenses… except for chicken feed.  Skyrocketing input prices are what eventually put me out of business.  While I did gradually raise my prices, I couldn’t keep pace with the increase in the price of feed.  After about five years, the prices I needed to charge to break even, even considering the subsidy from my parents, were well above the prices in the grocery store.  I think my price got as high as $1.25, not much higher than super market prices of just a few years ago.  Alas, the chickens flew the coop, and I went out of business.

Even though I didn’t make much money over those years, I did learn some valuable lessons.

  • I learned the concept of supply and demand;
  • the importance of having a support network, of planning, and of monitoring competition;
  • and that you don’t always have to have the best of everything to do something well.

Of course, there also is that old adage:  Don’t put all your eggs in one basket!

from stock.xchng by bartozzi


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