As the men’s basketball NCAA tournament (otherwise referred to as March Madness) heats up, hearts and brackets are being crushed around the country. This year, our own office is participating in a friendly March Madness Bracket challenge. Truth be told, I have never been much of a fan of college basketball and this is the first time that I’ve even filled out a bracket. As a result, I’ve been surprisingly interested in the games and outcomes this year. This got me thinking about the overall impact of March Madness, not only our behavior, but our economy as well. According to the Daily Beast, the economic impact of March Madness is pretty significant. In fact, they estimate that the NCAA tournament generates spending that is equal to Iceland’s GDP. They’ve even put together a neat info-graphic to explain the economic activity.
However, not all March Madness related activities are exactly economically beneficial—particularly for employers. The tournament schedule—consisting of 67 games over 20 days—has a pretty aggressive timeline. Many of the games are actually played during the workday and can be streamed on computers, phones and tablets.
If you are streaming through NCAA March Madness on Demand there is even a “Boss Button” that will conveniently turn your screen into a spreadsheet or email with just one click. You can probably see where this is going. According to a survey by MSN, 86 percent of employees said they planned to follow some of the tournament while at the office, which doesn’t exactly lend itself to productivity gains at work. Actually, one study estimates that it amounts to $192 million in lost productivity. That’s not to say that our office participating in March Madness activities is purely detrimental to our office. According to some experts, having employees engaged in cheering on teams and increasing their office chatter through friendly pools can boost morale and teamwork. Heck, if the President of the United States has time to fill out a bracket, I think we can all be justified to take a few minutes out of our day to fill out our own, talk smack to our coworkers and continue to contribute to the March Madness economic engine.

Posted by Raquel Frye 





